It’s not easy to start a small capital business in vulnerable economic conditions, especially when your company competes in an industry dominated by large players. Not a few of the big players who finally took “shortcuts” and collaborated with the government. So that many startups finally can’t survive. But with a little luck, and lots of hard work, you can certainly build a successful startup. On the other hand, you might also check out more info about online lead management as well.
Here we will share the strategy:
1. Know who you are and keep it simple.
It doesn’t matter if you are the CEO of a company or the founder of a new startup, which is important to know the core value of that role. It might take a long time to find out a suitable position in the industry and that doesn’t matter. If you stay true to your values, all can adjust. You can improve the image by focusing on strength, and doing one thing that is really good. Many startups try to do too many things. This will not be sustainable.
2. Build your own technology.
Own technology is the material needed for success in many industries. Build everything yourself and use it. It’s always better to invest in yourself and use your product rather than renting from another place.
3. You don’t need to kill the giant to succeed.
If you’ve seen an AdMarketplace, they’re not Google’s big competitors, and they don’t pretend to be Google. Instead, they position themselves as something that can be relied upon as a substitute for Google. Big monopolies will always get flaws, smart corporations take the gap to meet those market needs.
4. Always have more than one client.
Exclusivity sounds great in theory, especially if you are working with a well-known IT giant. However, media & tech are the dynamic businesses. Giants can fall. The kingdom can collapse. If you really depend on one party, then don’t be surprised if one day you have to fall.
5. Hire smartly.
Without strong support from exceptional employees, everything will fall apart. Recruiting prospective employees must be really serious. Look for people who want a career, not just looking for work.